Friday, February 18, 2011


Online Money With Google Adsense Part - III

Adsense Templates For Your Site
So far we have discussed site building process and how to choose a profitable niche. After you have finalized your niche and completed site building process, its time now for you to insert Google Ads on your site.

A lot of you might have experimented with various templates. You might have also tried placing the ads at different locations on your website. But is very hard to find the correct locations and correct template sizes which would give you the highest CTR.

Example of some of the ad template sizes are:

1. Leader Board (728 x 90)
2.Banner (468 x 60)
3.Wide Skyscraper (160 x 600)
4.Skyscraper (120 x 600)
5.Large Rectangle (336 x 280)
6.Medium Rectangle (300 x 250)
7.Square (250 x 250)

I am sure all of you must have tried these templates on your website sometime or the other. But most of you would still be confused as to which template to use to get the best CTR and maximum revenue.
After discussing with several people who are using Adsense successfully on their sites and have a good CTR and good revenue, I have come to the conclusion that the following three ad formats work the best and generate the best CTR as compared to others:

1. Large Rectangle (336 x 280) at the top of the page.
2. Medium Rectangle (300 x 250) in between two posts.
3. Wide Skyscraper (160 x 600) in the sidebar .

Note that Large Rectangle (336 x 280) has the highest CTR and amount per click amongst all the ad formats.
If you use the above mentioned ad formats you not only blends your content with ads in a manner which is appreciated by most of the visitors but you also get high CTR. Never highlight your ads by using any text or images to grab the reader’s attention as this is against the TOS of Google Adsense.
Focusing on your sites content and relevance would help you get highly targeted ads to your site. This would help you get high CTR and pay per click.

Essentially the background of your site must match to the background of the ads being displayed on your site. Thus it would give a nice mix to your site's content and the ads being displayed.
Having images next to the ads improves the CTR to a very high value. It was a method use by most of the webmasters to get a high CTR. But due to recent changes in Google Adsense Program policies webmasters are prohibited from displaying images close to the ads. Also the policy is confusing in itself, but it is better not to take any chances. Avoid displaying any kind of images next to Google Ads.
So make sure you have a highly targeted content for the keywords you choose. Use the above mentioned ad formats and make sure you don't violate any TOS to keep earning from Adsense Program.

2 comments:

  1. Adding to your list is a text-link ad at the top just below heading. CTR of those ad-units are considered highest by Pro-bloggers.

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  2. Thanks Rohit, This topic is vast it cannot be covered by an individual blogger alone. I appreciate your effort to add additional points for the benefits of the readers.

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