Online Money With Google Adsense Part - V

Why you need Visitors To Your Site?
In my earlier posts I had discussed the entire steps to set up a site for Google Adsense. So, once you have selected a profitable niche, built your site on that particular niche, installed the Adsense templates on your site and site, it is time for you to think of the next important step. The following step is the most important step in making money online with any PPC or affiliate ads you display on your site.

How are you going to get visitors to your site? What are the different options available to you to get traffic to your site instantly?
The most obvious and the common answer to these questions would be to get traffic from Google, Yahoo or some other search engine results. Getting traffic from search engine results is great, and frankly speaking nothing is better than that. However, the process itself is very complicated and time consuming and not desirable for people who want instant results.

This is the reason most of the advertisers use PPC search engines. They are to be utilized when you need instant traffic for your site. The best PPC that I can recommend is Yahoo Sponsored Search. There are other small PPC search engines which are much cheaper but there is a fear of click fraud being rampant in these search engines.

To get Traffic from any PPC search engines you need to take the following steps:

1.Choose keywords for your marketing campaign:

Whenever a keyword related to your campaign is searched on Yahoo,Google or any other search engine you wish to use for your PPC campaign,your ad will be displayed as sponsored search result on right hand side of the search results. If you prepare an attractive ad campaign,visitors will click on your ad and visit your site. For example you select keyword wallpaper for your site, then I believe you need to prepare a list of 250-400 keywords matching your niche and add them to your PPC campaign. A sample list of keywords related to wallpapers might look similar to the one alongside.

2.Create your PPC campaign and select ad group:
You need to register for an advertisers account on Google, Yahoo, MSN or any other search providers. You need to specify your campaign name and geo targeting. After specifying your geo targeting option,you need to create an ad group within your campaign. Then enter the keywords for your campaign.

3.Bid for the keyword and set your budget:
This step is very important and it determines the amount of traffic your site will receive. Ideally it is suggested to bid as low as possible for the particular keyword. The lowest PPC for Google is $0.01 and for Yahoo is $0.10. So for every instance a visitor clicks on your ad and visits your site, you are supposed to pay the amount you have bid for the particular keyword.

4.Create your ad:

This is the step where you create you ad. Add a nice and appealing title which will grab readers attention.Then write a short description and make it as sensational as possible without being too harsh or criticising any of your competitors. Then you need to ad the destination URL and display URL. Note that ads should be relevant to the searched keywords for better CTR.

5.Activate your ads
After you have created your ad, you need to preview your ad before it goes live. Then,you need to check the allocated budget to your campaign and schedule the time slots during which your ads will be displayed. After following these steps you need to activate your ads in order to get PPC traffic.

You have learned how to get traffic by spending money on PPC campaign. These campaigns are good source for getting genuine traffic to your site. But since most of us prefer getting traffic without spending too much money, so in my next post I will discuss the methods of getting visitors to your site without spending a penny.

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