Online Money With Google Adsense Part - II

Site Building Process
In my last post I have mentioned points you need to keep in mind while choosing a niche for your site. I hope all of you might have decided a profitable niche for your site. So the next step after deciding a profitable niche is the actual site building process.

The initial site building process can be very tough and might take more time than you normally expect. But after you have gone through these steps things become very easy and you can finish your work in minutes rather than hours.

Before you start building your site you are expected to do the following things:

1.Decide a profitable niche for your website.

2. Create a header image for your site and it should match the niche you have chosen for your site. There are many image editing tools available that you can use for generating your image. Creating a header image which matches your niche is the best way to attract the attention of the audience towards the topic and a very common thing which is neglected by most of the webmasters. If you cannot find a image matching your niche you can use a more general image which will relate to any topic.

3. Decide the template for your site because templates go a long way in attracting visitors and keeping them glued to your site. Your site's overall success depends on your template and how well and effectively you can organize information on your site.

Step # 1 - Select a Keyword
Select a primary keyword for your site. For example if your selected niche is Ringtones, your primary keyword has to be "ringtones". Remember the keywords must be in lower case only because people generally don't have time to follow all the grammatical rules when they are looking for a particular piece of information. So if you choose "Ringtones" as your keyword instead of "ringtones" you would lose out on valuable search engine traffic. Then you can use other keywords related to your niche for building your site. Keep the number of keywords used to a maximum of 25 in order to have a site of good quality content.

Step # 2 - Select a Template

After you have selected a list of keywords for your site, you need to select a template for your homepage as well for the individual keywords, make sure you use no more than three keywords per page. It is always better to have a slightly different template for each of your web page. It is important to choose the extension for the web page, while most of the sites use the default HTML extension it is better to use PHP mainly because you can easily add great features like rotating text,Rss feeds to your web page easily.

Step # 3 - Create Web Content.
This is a very important step in site building process; you need to decide the content for your site. Make sure you keep the keywords used on the web page to a minimum or you will be accused of keyword stuffing which may result in your site being banned by search engines. Ideally you need to create the content on your own, but you can't because you don't have the time and patience to do it.

Secondly,most of the profitable niches are quite boring(don't worry that's my opinion) and if you don't have much idea and interest about the niche you are better off not spending too much of your time trying to write articles on them. So you can use PLR articles for building your site,but make sure that you edit them before you use them on your site. It is 100% unique and quality content that drives traffic to your site, and also helps you to get the most appropriate Google Ads. So it is much better off to write content yourself or in worse case get someone other to write it for you. You can also add RSS feeds from other related sites to your site,this will help keep your site's content fresh even when you don't update it regularly.

Step # 4 - Other Customizations
After you have chosen a template and added content to your site, you may want to customize the look of the website by experimenting with different colours and layouts before deciding the best one that suits you. You may also want to add some widgets to your site which will help you interact with your readers. Basically this step relates to how well you can organize your site's information without compromising too much on speed.

Step # 5 - Publishing Google Adsense on your site
After you have finalized your site's content and look, its time to do the most important thing i.e putting Google Ads on your site. There are various predefined templates that you can use on your site. Choose the ones that match with your template and layout. There are many templates that you can use for your site but there are only three templates which give a better CTR than others. 

What are these three templates and how you can utilize them in your web page to earn maximum revenue will be covered in my next post choosing the Right templates for your site.