Online Money With Google Adsense Part - VIII Make Money from your Blog

To make real money from your blog you need to do more than just displaying Google Ads on your blog. For beginners it is the easiest way to monetize their blogs. Your main aim should be to find out the maximum number of ways to extract money from it, without making it too obvious to your readers and providing them with rich and useful content beneficial to them. You may always come across people whining that you have too much ads on your blog even though you would have only one like I have. So what to do about these kind of people, remember these kind of people who complain loudest about advertising are the ones who will never click on your Ads. You don’t make money out of them so would you consider their complaints about too much advertising? The decision is upon you.

How do you know when to take these complaints seriously ? Well the answer is quite simple . Always keep a track of traffic to your blog . If it starts going down , you need to make changes to your blog . The chances of traffic going down because of too much advertising is very slim and I would say it is next to nil . You may conduct a poll on your site to find out the real reason for your readers not being happy with your blog and too much advertising won’t be the top reason for it. There are many top blogs on the net with over 15 advertising blocks on each page but nobody complains. Even if the readers complain these blog owners don’t care listening to them . If you really want to monetize your blog , you might as well do it now.

Online Money With Google Adsense Part - VII

How To Get Visitors To Your Site For Free - Part II
Lets continue our discussion further to explore more free ways to get traffic to your site and build its reputation among the niche specific readers.


10. Use Free Tools and plugins to help your readers share the posts.

Embed a share button so that readers can share the content to the favorite bookmarking sites like Digg, StumbleUpon which will increase the chances of your post being read by people who are friends of your readers. Use a plugin which notifies your readers about the recent comments made on your blog.

11. Get help from other bloggers in your niche.
Talk about a recent post or if possible get an interview of successful and well know blogger in your niche. Their goodwill help you get more readers as well as being trusted in your niche. Exchange blog posts and blog roll links from other bloggers in your niche. Write a post about the top 10 bloggers in your niche and their journey from ordinary human beings to a well known in their areas of writing.

12. Attract and Improve Stickiness of your website.
Give freebies which will help the readers in your niche. It is also worthwhile if you could arrange a contest wherein you encourage your readers to actively participate for a prize. Blog carnivals are a great way to promote your blog to some well known bloggers in your niche.

13. Join Blog Networks to promote your blog.
There are many blog networks open to new bloggers. You can join these blog networks and showcase your blogs to attract attention of readers. It is also a good platform to interact with other bloggers in your niche and understand specific demands of the niche.

The best way to get started is to produce some great content on your website for a while before trying to catch the eyeballs of readers in your niche.

Online Money With Google Adsense Part - VI

How To Get Visitors To Your Site For Free - Part I

In my last post I had discussed the strategies you can use to get traffic to your website by paying from your pocket. In this post I will list out all the options you can use to get traffic to your site for free. Since the list of options available is quite big, I will discuss this topic using two posts.

Note that the list includes options you can utilize to get short term traffic and long term traffic to your blog. You need to plan accordingly to build short term traffic and long term traffic to your website. So let us begin with the list of options available to get traffic to your site:

SEO Strategies:
1. Choose the right URL.
The URL you choose for your site should be short, self explanatory and must be easy to memorize. Even search engines do not like sites which have a long URL. It is beneficial if you have a dot com domain which is much easier to remember.

2. Write a web page title.
Write a descriptive title for your site and make sure you minimize the number of filler words like "the", "and", etc. Your page title will be hyperlinked in the search engine results, so make it as appealing as possible without using too many words. Make it as proactive as possible so that readers are enticed to click on it and visit your site. Use some descriptive text along with the niche you promote. If you are blogging about affiliate products, don't simply title your blog as "Make Money Online". A more appropriate title would be "Make Money Online using Affiliate Products". Remember, people recognize your site by its title. The highlighted blue words catch the most attention, so if it is attractive people are more likely to click on it.

3. Add a keyword and meta description tag.
The meta tag should ideally consist of no more than three sentences summarizing the web page content. Include the keywords which are related to the web page content. If you include keywords which are not part of the content this could have a negative impact on your SEO.

4. Make sure you include all your keywords in the first paragraph
As I had mentioned in my earlier posts Google indexes only first 101 K of your web page content, so don't waste your time writing an introduction in the first paragraph of your post. Google expects that your first paragraph must contain most of the keywords you are focusing on. Make sure that the keyword density is no more than 2% of the total web content.

5. Highlight keywords using hyperlinks.
Remember bots are blind and they will feed only on what you want to feed them with. So anything which is underlined or highlighted is considered to be important by these bots. Try to hyperlink all your important key phrases and keywords with a site name which essentially contains your highlighted keyword. For example if you select make money online as the key phrase,then you should hyperlink it to a site such as http://makemoneyonline.com/. This is a very important but most neglected part in SEO,so be careful to
the sites you hyperlink to.

6. Design pages which are search engine friendly
Having multiple frames or pop ups on your site can stop a search engine from crawling on to your web page and indexing your site. Avoid JS and Flash navigation menus because search engines cannot read them.Make sure you submit a sitemap to all the major search engines to ensure that all your pages are indexed properly.

7. Create separate page for each keyword.
Rather than stuffing all the keywords on a single page develop multiple pages for your site,each focusing on a particular keyword. This helps your site get better rankings for each of the selected keyword. This would help bring traffic for each of the keyword separately and which would boost overall traffic to your site.

8.Fine tune your pages for SEO
Check your position as compared to your competitors for a particular keyword in search engine rankings.Analyze other page which are ranked higher for the particular keyword and check out what search engines prefer for the particular keywords and optimize accordingly.

9. Submit your site to major search engines
You should personally try and submit your site to all the major search engines and check regularly that your recent pages are indexed properly by these search engines.

Online Money With Google Adsense Part - V

Why you need Visitors To Your Site?
In my earlier posts I had discussed the entire steps to set up a site for Google Adsense. So, once you have selected a profitable niche, built your site on that particular niche, installed the Adsense templates on your site and site, it is time for you to think of the next important step. The following step is the most important step in making money online with any PPC or affiliate ads you display on your site.

How are you going to get visitors to your site? What are the different options available to you to get traffic to your site instantly?
The most obvious and the common answer to these questions would be to get traffic from Google, Yahoo or some other search engine results. Getting traffic from search engine results is great, and frankly speaking nothing is better than that. However, the process itself is very complicated and time consuming and not desirable for people who want instant results.

This is the reason most of the advertisers use PPC search engines. They are to be utilized when you need instant traffic for your site. The best PPC that I can recommend is Yahoo Sponsored Search. There are other small PPC search engines which are much cheaper but there is a fear of click fraud being rampant in these search engines.

To get Traffic from any PPC search engines you need to take the following steps:

1.Choose keywords for your marketing campaign:

Whenever a keyword related to your campaign is searched on Yahoo,Google or any other search engine you wish to use for your PPC campaign,your ad will be displayed as sponsored search result on right hand side of the search results. If you prepare an attractive ad campaign,visitors will click on your ad and visit your site. For example you select keyword wallpaper for your site, then I believe you need to prepare a list of 250-400 keywords matching your niche and add them to your PPC campaign. A sample list of keywords related to wallpapers might look similar to the one alongside.

2.Create your PPC campaign and select ad group:
You need to register for an advertisers account on Google, Yahoo, MSN or any other search providers. You need to specify your campaign name and geo targeting. After specifying your geo targeting option,you need to create an ad group within your campaign. Then enter the keywords for your campaign.

3.Bid for the keyword and set your budget:
This step is very important and it determines the amount of traffic your site will receive. Ideally it is suggested to bid as low as possible for the particular keyword. The lowest PPC for Google is $0.01 and for Yahoo is $0.10. So for every instance a visitor clicks on your ad and visits your site, you are supposed to pay the amount you have bid for the particular keyword.

4.Create your ad:

This is the step where you create you ad. Add a nice and appealing title which will grab readers attention.Then write a short description and make it as sensational as possible without being too harsh or criticising any of your competitors. Then you need to ad the destination URL and display URL. Note that ads should be relevant to the searched keywords for better CTR.

5.Activate your ads
After you have created your ad, you need to preview your ad before it goes live. Then,you need to check the allocated budget to your campaign and schedule the time slots during which your ads will be displayed. After following these steps you need to activate your ads in order to get PPC traffic.

You have learned how to get traffic by spending money on PPC campaign. These campaigns are good source for getting genuine traffic to your site. But since most of us prefer getting traffic without spending too much money, so in my next post I will discuss the methods of getting visitors to your site without spending a penny.

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Online Money With Google Adsense Part - IV

Deciding Domains And Subdomains For Your Site.
Till now I have discussed how to find a profitable niche for your site, the actual site building process and what are the best Google Adsense templates. So let us now discuss about the domain selection for the site.
 

As all of us have experienced that it is very difficult to earn a decent income from Google ads if you are running a single site and focus on single niche for your site. So you need to have several sites each for a different niche in order to maximize your Adsense revenue. Now the question arises that do you need to have a separate domains for each of your site. It is advisable to have a separate domain for each of your site. But all of us cannot afford to pay for multiple domain names and hosting.

So it is advisable to keep all your sites under one domain. You can create a sub directory for each of your site. for example if you have a site for Insurance you can use the domain name which would look likehttp://www.mydomain.com/Insurance.

If you plan to make decent money using Google Adsense, you need to build at least 100 sites each one on different niche. Shoe Money who is the third highest in the list of top earners from Google Adsense earns more than U.S $ 0.2 million per month by displaying Google Ads on 2,500 sites designed and run by him. Its easy for him to have a separate domain for each of his sites because of his high Adsense earnings. But if we try and register a domain name for each of the sites, we would be wasting a lot of money and effort just for registering a domain name. Although having different domain for each of your site may help in SEO but it has
no other immediate profits. So its better to stick to few domain names and rather create a sub directories for each of the sites.

So if you intend to make 100's of site, my suggestion would be to buy 1-2 domains and create a sub-directory for each of your site. You need to constantly monitor the performance of your sites, if you find a site is performing well constantly over a large period you can buy a separate domain name for it.

Online Money With Google Adsense Part - III

Adsense Templates For Your Site
So far we have discussed site building process and how to choose a profitable niche. After you have finalized your niche and completed site building process, its time now for you to insert Google Ads on your site.

A lot of you might have experimented with various templates. You might have also tried placing the ads at different locations on your website. But is very hard to find the correct locations and correct template sizes which would give you the highest CTR.

Example of some of the ad template sizes are:

1. Leader Board (728 x 90)
2.Banner (468 x 60)
3.Wide Skyscraper (160 x 600)
4.Skyscraper (120 x 600)
5.Large Rectangle (336 x 280)
6.Medium Rectangle (300 x 250)
7.Square (250 x 250)

I am sure all of you must have tried these templates on your website sometime or the other. But most of you would still be confused as to which template to use to get the best CTR and maximum revenue.

After discussing with several people who are using Adsense successfully on their sites and have a good CTR and good revenue, I have come to the conclusion that the following three ad formats work the best and generate the best CTR as compared to others:

1. Large Rectangle (336 x 280) at the top of the page.
2. Medium Rectangle (300 x 250) in between two posts.
3. Wide Skyscraper (160 x 600) in the sidebar .

Note that Large Rectangle (336 x 280) has the highest CTR and amount per click amongst all the ad formats.
If you use the above mentioned ad formats you not only blends your content with ads in a manner which is appreciated by most of the visitors but you also get high CTR. Never highlight your ads by using any text or images to grab the reader’s attention as this is against the TOS of Google Adsense.

Focusing on your sites content and relevance would help you get highly targeted ads to your site. This would help you get high CTR and pay per click.

Essentially the background of your site must match to the background of the ads being displayed on your site. Thus it would give a nice mix to your site's content and the ads being displayed.

Having images next to the ads improves the CTR to a very high value. It was a method use by most of the webmasters to get a high CTR. But due to recent changes in Google Adsense Program policies webmasters are prohibited from displaying images close to the ads. Also the policy is confusing in itself, but it is better not to take any chances. Avoid displaying any kind of images next to Google Ads.

So make sure you have a highly targeted content for the keywords you choose. Use the above mentioned ad formats and make sure you don't violate any TOS to keep earning from Adsense Program.

Online Money With Google Adsense Part - II

Site Building Process
In my last post I have mentioned points you need to keep in mind while choosing a niche for your site. I hope all of you might have decided a profitable niche for your site. So the next step after deciding a profitable niche is the actual site building process.

The initial site building process can be very tough and might take more time than you normally expect. But after you have gone through these steps things become very easy and you can finish your work in minutes rather than hours.

Before you start building your site you are expected to do the following things:

1.Decide a profitable niche for your website.

2. Create a header image for your site and it should match the niche you have chosen for your site. There are many image editing tools available that you can use for generating your image. Creating a header image which matches your niche is the best way to attract the attention of the audience towards the topic and a very common thing which is neglected by most of the webmasters. If you cannot find a image matching your niche you can use a more general image which will relate to any topic.

3. Decide the template for your site because templates go a long way in attracting visitors and keeping them glued to your site. Your site's overall success depends on your template and how well and effectively you can organize information on your site.

Step # 1 - Select a Keyword
Select a primary keyword for your site. For example if your selected niche is Ringtones, your primary keyword has to be "ringtones". Remember the keywords must be in lower case only because people generally don't have time to follow all the grammatical rules when they are looking for a particular piece of information. So if you choose "Ringtones" as your keyword instead of "ringtones" you would lose out on valuable search engine traffic. Then you can use other keywords related to your niche for building your site. Keep the number of keywords used to a maximum of 25 in order to have a site of good quality content.

Step # 2 - Select a Template

After you have selected a list of keywords for your site, you need to select a template for your homepage as well for the individual keywords, make sure you use no more than three keywords per page. It is always better to have a slightly different template for each of your web page. It is important to choose the extension for the web page, while most of the sites use the default HTML extension it is better to use PHP mainly because you can easily add great features like rotating text,Rss feeds to your web page easily.

Step # 3 - Create Web Content.
This is a very important step in site building process; you need to decide the content for your site. Make sure you keep the keywords used on the web page to a minimum or you will be accused of keyword stuffing which may result in your site being banned by search engines. Ideally you need to create the content on your own, but you can't because you don't have the time and patience to do it.

Secondly,most of the profitable niches are quite boring(don't worry that's my opinion) and if you don't have much idea and interest about the niche you are better off not spending too much of your time trying to write articles on them. So you can use PLR articles for building your site,but make sure that you edit them before you use them on your site. It is 100% unique and quality content that drives traffic to your site, and also helps you to get the most appropriate Google Ads. So it is much better off to write content yourself or in worse case get someone other to write it for you. You can also add RSS feeds from other related sites to your site,this will help keep your site's content fresh even when you don't update it regularly.

Step # 4 - Other Customizations
After you have chosen a template and added content to your site, you may want to customize the look of the website by experimenting with different colours and layouts before deciding the best one that suits you. You may also want to add some widgets to your site which will help you interact with your readers. Basically this step relates to how well you can organize your site's information without compromising too much on speed.

Step # 5 - Publishing Google Adsense on your site
After you have finalized your site's content and look, its time to do the most important thing i.e putting Google Ads on your site. There are various predefined templates that you can use on your site. Choose the ones that match with your template and layout. There are many templates that you can use for your site but there are only three templates which give a better CTR than others. 

What are these three templates and how you can utilize them in your web page to earn maximum revenue will be covered in my next post choosing the Right templates for your site.